Aucitya: Crafting Content with Saundarya and Satya in the Digital Age
A workshop for content creators, social media influencers, digital marketers, artistes and creative professionals.
Aucitya is a program to cultivate a dharmic mindset among social media content creators, enabling them to approach social media for meaningful impact, ethical engagement, and creative expression. The program aims to bridge ancient Indic wisdom with modern technology, fostering a balance between inner values and external achievements while equipping participants with practical strategies for creating purposeful, authentic, and uplifting content.
Proposition
This workshop is designed based on insights from the Natyashastra, psychology and technology that shall help the participants tell powerful digital stories that carry the timeless Indian wisdom for a contemporary audience.
Premise
Over time, as media has evolved from traditional performances to cinema and now social media, its ability to shape societal narratives has gained a massive scale. However, in this digital era, content is driven largely by fleeting trends and superficial engagement that have a negative influence on human and social behaviour. Thus, it is imperative to present a design to creators that provides a ground that is rooted in universal truths and civilizational principles.
Nāṭyaśāstra is that timeless blueprint for creating content that balances aesthetics with purpose, ensures inclusivity and extends emotional resonance. By reconnecting art and entertainment with deeper values, the Nāṭyaśāstra can transform social media into a medium that not only provides engagement and a means for earning, but also uplifts and heals fragmented minds, fostering a collective sense of well-being. Reintegrating its principles can anchor the digital age in the richness of Indic heritage, making social media a force for cultural revival, universal harmony and a meaning-making space.
Sessions
1. Today’s Social Media Landscape: What Success Really Mean
2. Guidelines from the Nāṭyaśāstra for Audio-Visual Content
3. How Algorithms Work
4. Research and Creative Storytelling for a Dharmic Media Future
5. Enabling Creators Through Heritage Tech
26th April, 2025 | 10AM - 6PM
CCT Spaces, MLA Colony, Road No. 12, Banjara Hills, Hyderabad
Register NowInstructors
Upasana Tendulkar
Upasana Tendulkar is a passionate Bharatanatyam dancer, educator, and entrepreneur dedicated to combining Eternal wisdom with modern methodologies. As the founder of Dancing Tales, she integrates performing arts with life skills, well-being, and corporate solutions, delivering immersive learning experiences. Her work blends the timeless principles of the Natyashastra, Saundarya Shastra, and other Indian wisdom with contemporary science, fostering intellectual, emotional, and spiritual growth.
Upasana has facilitated workshops focusing on Agile collaboration and employee well-being, as well as events celebrating Krishna Janmashtami and Shivratri through dance, meditation, and chanting. Her career spans roles in human resources, where she contributed to policy development, change management, and organizational culture alignment. She has also curated courses and programs on managing change through dance and movements and contributed to Faculty Development Programs on Natyashastra Pedagogy.
With academic qualifications that include an MBA from Cardiff University and certifications in Bharatanatyam Visharad and leadership courses, Upasana exemplifies the integration of art and education. Her vision is to nurture grace and harmony in all aspects of life, inspiring personal and professional transformation through her venture Dancing Tales.
Being a student of Natyashastra, she believes Natyashastra can be a great instrument to focus on various modern issues. Her focus is:
1. Establish Natyashastra's core philosophical principles as the gold standard for every audio-visual medium, including theatre, cinema, OTT platforms, short-form content (reels/videos), and emerging technologies like AR and VR.
2. Position Natyashastra as a foundational framework for designing and delivering learning, training, and development workshops in corporate environments.
3. Promote the Natyashastra Pedagogy as a key methodology to teach diverse subjects across all levels of education, fostering holistic learning experiences.
4. Cultivate a generation of powerful and discerning audiences (Rasikas) who can critically analyze audio-visual content based on the principles of Natyashastra, ensuring a more refined and intellectually engaged viewership.
Amritanshu Pandey
Amrit combines more than a decade of professional experience rooted in product development, with a lifetime of engagement with ancient Indian history. He writes on history, civilizational thinking and design.
Serving as CEO at Bṛhat, his creative work includes the Scrolls of Āryavarta project, Bṛhat's web and brand design, and a series of essays on Indian history and civilization.