Aucitya Creators Workshop

Aucitya: Crafting Content with Saundarya and Satya in the Digital Age

A workshop for content creators, social media influencers, digital marketers, artistes and creative professionals.

Aucitya is a program to cultivate a dhārmika mindset among social media content creators, enabling them to approach social media for meaningful impact, ethical engagement, and creative expression. The program aims to bridge ancient Indic wisdom with modern technology, fostering a balance between inner values and external achievements while equipping participants with practical strategies for creating purposeful, authentic, and uplifting content.

Proposition
This workshop is designed based on insights from the Nāṭyaśāstra, psychology and technology that shall help the participants tell powerful digital stories that carry the timeless Indian wisdom for a contemporary audience.

Premise
Over time, as media has evolved from traditional performances to cinema and now social media, its ability to shape societal narratives has gained a massive scale. However, in this digital era, content is driven largely by fleeting trends and superficial engagement that have a negative influence on human and social behaviour. Thus, it is imperative to present a design to creators that provides a ground that is rooted in universal truths and civilizational principles.

Nāṭyaśāstra is that timeless blueprint for creating content that balances aesthetics with purpose, ensures inclusivity and extends emotional resonance. By reconnecting art and entertainment with deeper values, the Nāṭyaśāstra can transform social media into a medium that not only provides engagement and a means for earning, but also uplifts and heals fragmented minds, fostering a collective sense of well-being. Reintegrating its principles can anchor the digital age in the richness of Indic heritage, making social media a force for cultural revival, universal harmony and a meaning-making space.

Sessions

1. Creativity and Social Media: The Architecture of Success
2. Guidelines from the Nāṭyaśāstra for Audio-Visual Content
3. Algorithms and Reach: The Ethical Navigation
4. Research and Creative Storytelling for a Dhārmika Media Future
5. Enabling Creators Through Heritage Tech

26th April, 2025 | 10AM - 6PM

CCT Spaces, MLA Colony, Road No. 12, Banjara Hills, Hyderabad

Instructors

Upasana Tendulkar

Upasana is a passionate Bharatanatyam dancer, educator, and entrepreneur dedicated to combining Eternal wisdom with modern methodologies. As the founder of Dancing Tales, she integrates performing arts with life skills, well-being, and corporate solutions, delivering immersive learning experiences. Her work blends the timeless principles of the Natyashastra, Saundarya Shastra, and other Indian wisdom with contemporary science, fostering intellectual, emotional, and spiritual growth.

Nivedita Tiwari

Nivedita is the Director of Content at Bṛhat. She has worked extensively in the Indian television industry, building experience in hosting and curating content on digital fora. Her art and heart are in a humble pursuit of truth, beauty. At Bṛhat she looks after the visual and the written content, cultural consultancy and collaboration with partners.

Amritanshu Pandey

Amrit combines more than a decade of professional experience rooted in product development, with a lifetime of engagement with ancient Indian history. He writes on history, civilizational thinking and design.

Serving as CEO at Bṛhat, his creative work includes the Scrolls of Āryavarta project, Bṛhat's web and brand design, and a series of essays on Indian history and civilization.

Anant Shree Seth

Anant Shree Seth is the co-founder of TheBohoSapiens and eMotion Media. An engineer by degree, a visual storyteller by passion, Anant’s quest for seeking and self expression led him to build a YouTube channel (TheBohoSapiens) which captures stories of Bharatiya History, Culture & Spirituality and delivers it to the youth. In the process of generating over 200M views, 700k Subscribers he has understood the code of what moves people. This led him on a mission to enable, repackage and amplify Dharmic Voices making it accessible for the youth.